Businesses Impacted by Bombings Unite to Support Medical Center

April 7, 2014
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This weekend, a two-day shopping event in the Back Bay will bring together some of the businesses impacted by the tragic events of last year’s Boston Marathon, with participating stores donating a portion of their proceeds to the Boston Medical Center.

Sikara & Co. Modern Fusion Jewelry, located at 250 Newbury St., and Bonobos Guideshop at 283 Dartmouth St. are spearheading “Boston Strong Shop On!,” which takes place during regular store hours on Saturday, April 12, and Sunday, April 13. At that time, shoppers will be given a map of the neighborhood highlighting participating businesses, which include Daniela Corte, Viselli Santoro Salon, Crush Boutique, Robin’s Candy, Reflections, Kitchenwares and The Paint Bar, along with Sikara & Co. and Bonobos. Those who visit five or more stores will receive a gift bag featuring products and special offers.

“We wanted to do something around the Marathon because we’re so close to where bombings happened,” said Julia Benivegna, Boston store manager for Sikara & Co. “We wanted to create an event that would acknowledge the tragedy of bombings, but also the strength of Bostonians and the character of Newbury Street.”

Bonobos guide Sean Patrick Gibbons said “Boston Strong Shop On!” was conceived as a family event at which all members could enjoy shopping together while supporting impacted businesses and a very deserving charity.

“People can come celebrate the strength of Boston, and have the opportunity to visit the heart of the Back Bay and support those businesses affected by the tragedy,” Gibbons said.  “It’s also rare that businesses have the chance to give back, and the Boston Medical Center played such a huge part in the recovery of those affected by the bombings that [the hospital] deserves all our support.”

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