Hill resident promoted to senior VP of Schwartz Communications

December 7, 2010
By

Ross Levanto

Beacon Hill resident Ross Levanto and co-worker Laura Kempke were recently promoted to senior vice-president positions at Schwartz Communications, Inc., a Waltham-based technology, healthcare and clean-tech agency.

“Ross and Laura are both results-oriented, public relations powerhouses who have been instrumental in developing communications and marketing campaigns that utilize the very latest in content optimization, measurement, lead generation and content creation strategies,” said company president Bryan Scanlon.

Levanto manages PR programs across a variety of technology areas, including IT security, virtualization, cloud computing and data-center management. He is also helping to define the intersection and overlap among content marketing, search marketing, marketing automation, Web-based lead generation, social media and PR.

Levanto is moderating the agency’s second annual roundtable on “How to Jump-Start Content Marketing” on Wednesday, Dec. 15. He will be joined by Brian Halligan, CEO of HubSpot, and Ann Handley, chief content officer of MarketingProfs.com.

For more information on the roundtable, visit www.schwartzcomm.com/landing/contentmarketing.

To hear Levanto discuss the integration between PR and marketing, visit web.schwartzcomm.com/the-integration-between-pr-and-marketing. As senior vice president of content marketing services, Kempke designs closed-loop PR programs that support lead generation, lead nurturing and thought leadership for her clients.

She works with technology, life sciences and advanced materials companies to execute public relations, social media and analyst relations programs. Kempke also manages the agency’s SEO group to develop programs that are in line with clients’ SEO strategies

To hear Kempke discuss the agency’s closed-loop-contenting marketing services, visit http://web.schwartzcomm.com/closed-loop-content-marketing-services. Company executives said Levanto and Kempke’s appointments reflect their success in leading some of the public relations agency’s most successful service initiatives, including content marketing, search marketing and social media relations.

“Both have taken a leadership role in further integrating online and inbound marketing efforts with traditional, and social, media relations campaigns and tracking the results for our clients,” Scanlon said. “The success of our content marketing services group is a direct result of their combined efforts.”

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