On Wednesday, Sept. 12, J. McLaughlin partnered with Row 34 and the Friends of Dana-Farber to host a charitable shopping event with generations of old and new J. McLaughlin fans.
A multigenerational crowd sipped wine, enjoyed a raw bar from Row 34, listened to tunes by DJ Liz Ladoux and shopped fall styles in J. McLaughlin’s newly renovated Charles Street store, which is celebrating 15 years on Beacon Hill.
The evening was hosted by Chef Jeremy Sewall of Island Creek Oyster Bar and Row 34, and Friends board members, Gina Morda, Seth Andrea McCoy and Alexndra Slote. Other attendees at the event included Kevin and Barbara McLaughlin, Mary Ellen Coyne (CEO, J. McLaughlin), Lisa Pierpont, editor-in-chief of Boston Common magazine, Lynne Montesanto, publisher of Boston magazine, Annissa Essaibi George, Boston City Councilor at-Large, Janet Wu, and Boston fashion bloggers Kerrie Burke, Sarah Rose Stuart, and Tara West.
“Boston has always held a special place in our hearts,” said Kevin McLaughlin, co-founder and creative director of J. McLaughlin, adding that 15 percent of the event’s sales were donated to the Friends of Dana-Farber.” We’re thrilled for the opportunity to partner with The Friends of Dana-Farber on this special evening.”
Suzanne Chapman, president of the Friends of Dana-Farber, said, “We are so grateful to J. McLaughlin and Chef Jeremy Sewall for celebrating with Friends and supporting cutting-edge research and patient care at Dana-Farber.”
The event also kicks off J. McLaughlin’s September 2018 Fall Collection and Style Guide. The Style Guide was shot on location in Boston and features a mix of the city’s historic charm and urban appeal. The Fall 2018 collection has a sumptuous palette of warm earth tones and creamy neutrals and espressos, balanced with sophisticated, modern prints, including animal prints, camo print, and geometric prints, each custom to the brand.